The interviews aggregation website www.AccessInterviews.com has revealed that the froth of celebrity interviews was beaten in the popularity stakes last year by hard-hitting human interest stories.
The most popular interview of 2009 in A.I’s ‘Most Accessed List’ was the Mail on Sunday's moving piece by freelancer Nicky Murfitt with Katie Piper, the model whose deranged boyfriend sent a stranger to throw acid in her face.
Second was the Hudson River hero pilot Captain Chesley Sullenberger talking on Radio 4's Today programme. Third was the Daily Mail's interview with two year old Oscar Wrigley who became Mensa's youngest British member.
AccessInterviews.com – which was founded by freelance journalist Rob McGibbon – catalogues interviews from all media genre and links its readers back to the copyright holders’ websites. The website is free to users and is sponsored by credit card company Caxton fx.
The ‘Most Accessed List’ also shows that new technology has given radio stations a growing level of reach with their interviews. Stations such as Absolute enjoy unrivalled access to personalities and the ability to embed video and audio of these in-depth encounters has given them soaring popularity.
Showbiz still shone through with Katie Price being the most popular over all subject. The most read interviewer was The Independent's Ian Burrell. The most popular source was The Sun.
Now in its third year, AccessInterviews.com will unveil a major revamp of its design and functionality in February which will include new social networking features and video content.
Rob McGibbon said: “Interviews are the enduring heartbeat of the media and continue to be the best way to reach new audiences. Radio is undergoing its own revolution in this arena and capitalizing on its unrivalled access by filming the interviews. These interviews are often way more revealing than the equivalent on TV chat shows.
“The business of interviewing is busier and more popular than ever. And it is ever more important to every platform of journalism.”
THE FULL TOP 10s of 2009
INTERVIEWS
1. Katie Piper, Mail on Sunday, Nikki Murfitt
2. Chesley Sullenberger, Today BBC Radio 4
3. Oscar Wrigley, Daily Mail, Julie Moult
4. Ricky Gervais, Absolute Radio, Cristian O’Connell
5. Richard Curtis, The Independent, Ian Burrell
6. Simon Cowell, Daily Mail, Rebecca Hardy
7. Gordon Brown, Daily Telegraph, Mary Riddell
8. Chris Evans, The Times, Ben Hoyle
9. Katie Price, ITV, Ant and Dec
10. David Tennant, Sunday Times, Arabella Weir
SUBJECTS
1. Katie Price
2. Alistair Darling
3. Natascha Kampusch
4. Georgi Dochev
5. Ricky Gervais
6. Simon Cowell
7. Leonardo DiCaprio
8. Rupert Penry-Jones
9. Chesley Sullenberger
10. Jane Torvill and Christopher Dean
SOURCES
1. The Sun
2. Absolute Radio
3. Radio 4
4. GMTV
5. Daily Mail
6. The Times
7. The Independent
8. The Guardian
9. Vanity Fair
10 Closer
INTERVIEWERS
1. Ian Burell, The Independent
2. Jim Naughtie, Today, Radio 4
3. Cristian O’Connell, Absolute Radio
4. Alison Smith-Squire, Daily Mail
5. Emma Cox, The Sun
6. Jenny Johnston, Daily Mail
7. Robert Crampton, The Times
8. Jon Wilde, Mail on Sunday
9. Sam Wostear, The Sun
10. Ginny Dougary, The Times
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